About Amy--President
Amy Herbig was born and raised in the Twin Cities area of Minnesota, beginning her career at the ripe young age of 17 as an on-air personality for a nationally syndicated radio station. From there, she increased her variety of talents as a sought-after speaker on women's issues, Marketing Manager for a multi-billion dollar credit card company, and apprentice under some of the top-ranked Advertising and Marketing professionals in the nation. In the mix of all of this, she received her Bachelor of Arts from the University of Minnesota with a degree in Marketing, Advertising and Public Relations.
After holding executive positions for several high-end financial and retail corporations, Amy decided to pursue her dreams and ambitions in Seattle, Washington (with husband, Terrill). It was in Seattle where the highlights of her corporate career took off while working as a credit union Marketing Manager. That position, along with the encouragement of friends, family and colleagues, motivated her to take her years of diverse experience and specialized expertise and start her own business. After getting the business off the ground, Amy's primary role with Blonde Ambition is now business development and client relationship management. She is also the speaking and talent side of BA, as well as the high-level project developer.
On a little island off of Seattle called Vashon, Amy lives with her husband, two sons, two cats and a dog. Vashon is a diverse and one-of-a-kind area that fosters an entrepreneurial mind and creative spirit, and is the catalyst for which she felt the Blonde Ambition dream could become a reality. Vashon is also the home of the BA office!
When Amy isn't working, all of her spare time is spent with her family and close friends. She is an incredible person who inspires others with her drive and high-spirited attitude. Her dream hobby would be playing the piano - but she would need the time to practice (and get a piano).
About Terrill--Vice President
Terrill Herbig grew up on a beautiful lake in the northern Minnesota town of Grand Rapids. He graduated from the University of Minnesota in 1998 with a Bachelor's Degree in Sociology and Criminology. Since then, he has expanded his professional knowledge by obtaining positions in financial fields and gained much experience in the mortgage industry.
Terrill was also a member of the U.S. Army Reserve where he served as a Team Sergeant with a Tactical Psychological Operations unit as well as a PSYOP instructor, where he passed on his knowledge and experience to future PSYOP soldiers. Terrill honed his “Combat Marketing” skills, literally, with a tour in Afghanistan in 2004, where he took part in many and various marketing campaigns including those surrounding their historic democratic elections.
Terrill’s experiences in Afghanistan provided solid proof of the fundamentals of marketing that hold true no matter what you are marketing. Knowing your target audience and their needs, developing a message that speaks to them, and disseminating that message in a manner your target audience actually uses sounds like a basic marketing formula but all too often is diluted for the sake of “creativity” or “ego." Using the above formula, keeping it simple and to the point, and adding just the right amount of creativity, is Terrill’s focus and the ego always takes a back seat to actual results.
As for his current role with Blonde Ambition, Terrill brings his unique insight, creative copywriting, and worldly experiences to the table ensuring distinctive results for our clients. He has also graduated from the Media Buying Academy’s intensive media buying course. The responsibilities he enjoyed in the Army and the financial world have helped him bring a rare and fresh perspective to brand and creative development. In addition to lending creative assistance, Terrill manages all of the financial aspects for BA, as well as leading several client projects specializing in mortgage marketing consulting.
Terrill is a devoted father, husband, son, brother and friend. He enjoys spending time with family and friends, fishing, skiing, sailing (someday), entertaining everyone with his hilarious one-liners or memorized movie quotes, as well as rooting on his favorite Minnesota sports teams.
Go Gophers!
About Denise--Senior Marketing Specialist
Denise Aldrich was raised primarily in Hawai’i, thanks to her Navy father’s predilection for warm, sunny climates and spending Christmas day at the beach. She left home to attend college and graduated in 1992 from Rice University in Houston with a double-major in Art and Asian Studies. Immediately after graduation, she moved to San Francisco for a year, where she unwittingly stumbled upon her professional passion: marketing and graphic design. Since then, Denise has worked primarily as an in-house designer and marketing specialist for several software companies, architecture and engineering firm, Pennzoil and AT&T Wireless. Toss in a couple years of event planning, prepress coordination, and a stint as an assistant branch manager for a national bank, and voila: It all comes together at Blonde Ambition.
As our Senior Marketing Specialist, Denise handles graphic design, writing and editing, print production, marketing planning, and brand image implementation for our clients. Denise loves to work at and for small companies where she can be a jack-of-all-trades. She also brings a bright delight into the BA office with her cheery smile, infectious laughter and excited passion for the work she does.
Outside of the office, Denise spends her time with her husband, two young sons, and four cats. Her main hobbies are home remodeling, collecting craft projects that she might get to work on some year (when the boys are grown and the house-remodeling is finished) and hula dancing.
Katlin Kellow--Marketing Intern
Katlin is BA’s Pacific Northwest native, hailing from Bainbridge Island, where she graduated from Bainbridge High in 2006. Following high school Katlin pursued higher education at the University of Victoria as well as involving herself in numerous professional and volunteering endeavors. Fast forward to today and Katlin has relocated to Vashon where she enjoys being close to the family that means so much to her.
An ambitious email, a strong desire to learn the ways of the marketing world and an outgoing personality that could only be matched by Amy reserved Katlin a spot at the BA table. Katlin brings an energetic zeal for learning, which is reinforced with a solid work ethic and professional presence that exceeds all expectations.
As the newest member of the BA team, Katlin will be helping with business development initiatives, the development of BA’s press contact database, managing printing projects, and trying her hand at media scheduling, marketing planning, graphic design, copywriting and blogging. BA is very excited to welcome Katlin to the team and looks forward to her continuing success as a trusted and valuable team member.
About Buddy--The Dog
At Blonde Ambition we believe every good marketing team deserves a good dog and we think we got a keeper with Buddy. Around here being the Dog is a very important position, encompassing many and various duties. Some of Buddy’s responsibilities include being our official door greeter aka security (a task he takes very seriously when not asleep), delivery man announcer, foot warmer and dopey look giver. When not doing the above Buddy can be found securing the couch by sprawling all over it.
"And in the end, it’s not the years in your life that count. It’s the life in your years."
--Abraham Lincoln
If all the above were not enough he also serves as our unofficial group therapist. His soulful gaze, cold nose and wagging tail have been known to relieve the most stressy of stresses and for that he earns his daily place at our feet, on the couch and in our hearts.