Blonde Ambition began after Amy Herbig spent several years gaining marketing experience and growing in the financial industry. During this time, she was asked to present at seminars, webinars and conventions to consult credit unions around the country on everything from branding and media buying, to focus groups and target marketing strategies. It was Amy’s mixture of outside experience, formal education and knack for the field that made her a valuable resource for any credit union (or company) seeking marketing advice or consultation.
In 2005, Amy started Blonde Ambition – an outsourced marketing company for credit unions and/or companies searching for a professional who not only understands the inner workings of credit unions, but can provide the suggestions and solutions meant for long-lasting success for any business.
In less than two years, Blonde Ambition expanded to include a Vice President, Senior Marketing Specialist and Marketing Assistant. A team of four allows continuous client support on a one-on-one basis, as well as the much needed back-office support to ensure all details, tasks and projects are properly managed and accomplished. Blonde Ambition’s network of professionals has also expanded, ranging from production companies and creative agencies, to multi-media technology and media representatives.
Blonde Ambition is somewhat of a “one-stop-shop,” but we obviously don’t know everything about everything. So we’ve built a foundation of professionals who work within the same philosophy and work ethic as Blonde Ambition. We prefer to analyze each client’s situation before recommending additional resources. As Blonde Ambition has expanded, so has our pool of professional partners, ensuring that our clients will always receive the best possible match in achieving and exceeding their goals. Blonde Ambition can truly be the “missing link” in any company that may be lacking, needing, or seeking the services we provide.
Why the Blonde?
This is the fun, lively side of our team. We try not to take ourselves too seriously.
Why the Ambition?
A very distinct noun with one meaning: "an eager or strong desire to achieve something."
Our Blonde Ambition
To achieve the seemingly unobtainable wishes and goals of cause-driven organizations* (whether they be for profit or not) by utilizing our unique and creative professional talents, personal drive and passion for helping others; all-the-while with a smile, some laughs and charm to make those we encounter feeling better off having partnered with Blonde Ambition.
*Our definition of a cause-driven organization is any association that has the intentions to better the lives of their members, customers or community through the products, services and/or knowledge they provide.