Credit unions: our history, passion and expertise. Credit unions are the proverbial underdog good guys of the financial world, which makes it so easy and fun for us to consistently and successfully promote the “credit union cause.”
The BA Team has been everything from special project maestros and media buying whiz’s, to being that “missing link” in a credit unions marketing department. During our many experiences we have found similar challenges that seem to be universal among our credit union friends:
- Lack of brand identity/flow
- Inconsistent marketing efforts, messaging, branding
- Not enough marketing and/or staffing resources
- Not enough experience in specific marketing areas such as: target marketing development, media buying, planning, copywriting, graphic design, goal setting and measurement techniques, etc.
- Difficulty determining optimum marketing budget
- Not enough time and resources to do everything listed above and more!
Your credit union may be able to relate to one or all of the issues listed above, or you may have others to add to the list. No matter your situation, we’re here to listen and help. After all, credit union marketing is what we do.
Our Credit Union Experience
For over seven years, Blonde Ambition has worked with credit unions and the financial industry in one way or another. As a team, BA has spent the past four and a half years helping credit unions around the nation with a wide range of marketing, media, planning and project development and management efforts.
BA’s credit union experience began in 2002 when Amy led a full functioning, three-person in-house marketing, advertising, public relations and media buying department for Group Health Credit Union (GHCU). With only their MCIF and professional know-how for support, Amy and her team built a highly-recognized and successful brand that became widely known in the industry. Because of her extensive outside experience and what she built at GHCU, Amy was honored numerous times by providing consulting services to other credit unions nationwide through seminars, group sessions, webinars and league conventions. This is one of the main reasons Amy started BA; she saw a great need to help credit unions everywhere with all aspects of marketing.
As for the rest of the team, they have brought their outside and financial marketing, advertising and branding experience to the world of credit unions and have embraced the “credit union cause” as much, if not more than Amy, helping our credit union clients with their innovative ideas and approaches.
Today, all you need to do is look at the BA Fans page to see the growing number of BA credit union clients and the wide scope of work we’ve accomplished together. So take a look around our site and give us a call or shoot us an email; we would love to hear about your credit union’s marketing goals and efforts.